[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.papko.cz\/jak-na-nenapadnou-reklamu\/#Article","mainEntityOfPage":"https:\/\/www.papko.cz\/jak-na-nenapadnou-reklamu\/","headline":"Jak na nen\u00e1padnou reklamu","name":"Jak na nen\u00e1padnou reklamu","description":"P\u0159izn\u00e1m se rovnou, \u017ee nejsem \u017e\u00e1dn\u00fd marketingov\u00fd guru. M\u00e1m mal\u00fd obch\u016fdek s p\u0159\u00edrodn\u00ed kosmetikou a v\u011bt\u0161inu v\u011bc\u00ed d\u011bl\u00e1m sp\u00ed\u0161 pocitov\u011b ne\u017e podle tabulek nebo n\u011bjak\u00fdch anal\u00fdz. Ale jednu v\u011bc jsem pochopila velmi rychle: reklamn\u00ed ta\u0161ky s potiskem fakt d\u00e1vaj\u00ed smysl. A \u017ee to nen\u00ed jen o tom, \u201eaby to hezky vypadalo\u201c. V\u0161echno to za\u010dalo t\u00edm, […]","datePublished":"2025-04-21","dateModified":"2025-04-21","author":{"@type":"Person","@id":"https:\/\/www.papko.cz\/author\/#Person","name":"","url":"https:\/\/www.papko.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f2ab007ed309e3d84abcf4139c5580b2bc94c721f9294eeb027f25de56e0a35e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f2ab007ed309e3d84abcf4139c5580b2bc94c721f9294eeb027f25de56e0a35e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"papko.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.papko.cz\/wp-content\/uploads\/bag-1050607_640.jpg","url":"https:\/\/www.papko.cz\/wp-content\/uploads\/bag-1050607_640.jpg","height":0,"width":0},"url":"https:\/\/www.papko.cz\/jak-na-nenapadnou-reklamu\/","about":["N\u00e1kupy"],"wordCount":412,"articleBody":"   P\u0159izn\u00e1m se rovnou, \u017ee nejsem \u017e\u00e1dn\u00fd marketingov\u00fd guru. M\u00e1m mal\u00fd obch\u016fdek s p\u0159\u00edrodn\u00ed kosmetikou a v\u011bt\u0161inu v\u011bc\u00ed d\u011bl\u00e1m sp\u00ed\u0161 pocitov\u011b ne\u017e podle tabulek nebo n\u011bjak\u00fdch anal\u00fdz. Ale jednu v\u011bc jsem pochopila velmi rychle: reklamn\u00ed ta\u0161ky s potiskem fakt d\u00e1vaj\u00ed smysl. A \u017ee to nen\u00ed jen o tom, \u201eaby to hezky vypadalo\u201c. V\u0161echno to za\u010dalo t\u00edm, \u017ee jsem hledala zp\u016fsob, jak dostat zna\u010dku v\u00edc mezi lidi. Necht\u011bla jsem utr\u00e1cet tis\u00edce za bannery nebo reklamy na s\u00edt\u00edch, ale z\u00e1rove\u0148 jsem cht\u011bla, aby si m\u011b z\u00e1kazn\u00edci zapamatovali. A pak mi n\u011bkdo poradil, abych d\u00e1vala n\u011bco, co budou lid\u00e9 pou\u017e\u00edvat. Za\u010dala jsem tedy hledat firmu, kter\u00e1 d\u011bl\u00e1 reklamn\u00ed ta\u0161ky s potiskem promotextile.cz.Ne plastov\u00e9, ty u\u017e jsou dneska mimo. Cht\u011bla jsem n\u011bco, co lad\u00ed s moj\u00ed zna\u010dkou. Vybrala jsem si jednoduch\u00fd bavln\u011bn\u00fd model a nechala na n\u011bj natisknout logo, n\u00e1zev e-shopu a decentn\u00ed obr\u00e1zek rostliny. Nic p\u0159epl\u00e1can\u00e9ho. Kdy\u017e ta\u0161ky p\u0159i\u0161ly, byla jsem nad\u0161en\u00e1. Byly pevn\u00e9, hezky u\u0161it\u00e9, potisk dr\u017e\u00ed a nevypere se hned po prvn\u00edm pran\u00ed. Lidi ta\u0161ky opravdu za\u010dali pou\u017e\u00edvat. Vid\u00edm je na ulici, na trz\u00edch, dokonce i na fotk\u00e1ch, co mi z\u00e1kaznice pos\u00edlaj\u00ed. A \u010dasto mi pak p\u00ed\u0161ou a ptaj\u00ed se m\u011b odkud ta\u0161ku m\u00e1m. Nav\u00edc to p\u016fsob\u00ed sympaticky. M\u00edsto dal\u0161\u00edho jednor\u00e1zov\u00e9ho plastu d\u00e1v\u00e1\u0161 n\u011bco, co m\u00e1 re\u00e1lnou hodnotu a vyu\u017eit\u00ed.A z\u00e1kazn\u00edci to ocen\u00ed. Dokonce i ti, co si p\u0159i\u0161li jen t\u0159eba pro n\u011bco mal\u00e9ho byli mile p\u0159ekvapen\u00ed, kdy\u017e dostali objedn\u00e1vku zabalenou do stylov\u00e9 l\u00e1tkov\u00e9 ta\u0161ky m\u00edsto klasick\u00e9 pap\u00edrov\u00e9 ob\u00e1lky. Dal\u0161\u00ed v\u00fdhodou je cena. Kdy\u017e objedn\u00e1\u0161 v\u011bt\u0161\u00ed mno\u017estv\u00ed, dostane\u0161 se na p\u00e1r korun za kus. A ten efekt je mnohem v\u011bt\u0161\u00ed ne\u017e u jin\u00fdch forem reklamy. Je to takov\u00e1 tich\u00e1 a nen\u00e1padn\u00e1 propagace. Prost\u011b \u017e\u00e1dn\u00e9 vt\u00edrav\u00e9 texty, ale zna\u010dka, co se sama p\u0159irozen\u011b \u0161\u00ed\u0159\u00ed. Beru je s sebou i na veletrhy, do kamenn\u00e9 prodejny, a i na balen\u00ed objedn\u00e1vek z e-shopu. Nav\u00edc to ud\u011bl\u00e1 radost i jako mal\u00fd d\u00e1re\u010dek.                                                                                                                                                                                                                                                                                                                                                                                                   "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak na nen\u00e1padnou reklamu","item":"https:\/\/www.papko.cz\/jak-na-nenapadnou-reklamu\/#breadcrumbitem"}]}]